ICOs look to social media influencers after advertising ban

June 20, 2018


ICOs look to social media influencers after advertising ban

According to a LA Times report, there are developing occurrences of ICO advertisers hiring the service of influencers of social media in the midst of the ban on cryptocurrency ads on various popular social media platforms.

In a report performed by Solume, research shows that approximately eighteen percent of cryptocurrency associated posts on Twitter, Reddit, and are actually obtained by ICO promoters from bounty campaigns set-up.   The figure was a six percent difference from those in January.

Social media influencers allow for a separate avenue for traffic and visibility outside of the recent advertising ban on Google, Facebook, and Twitter. According to the president of 4new, Saransh Sharma indicates that “It’s really a very cost-effective mechanism for developing a brand. Before you know it, there’s a snowball effect.”

At the same time, the promoters of ICOs have come out with a plan through which they can use the social media platform to advertise their ICOs in spite of the ban.

The Global Director of Fintech Strategy Lex Sokolin at Autonomous Research said that “Once it becomes clear that financial outcomes can be manipulated not just by trading but [also by] creating perceptions through social media, regulators will take a very hard stance.”

Professional marketer in cryptocurrencies and blockchain. Specializations in growth hacking, content marketing, SEO, email marketing, writing, and centralizing overall marketing campaigns into one unified and cohesive strategy. Reggie is co-founder and CMO of SteelVault, mobile privacy app available on iOS and Android. He is also founder of Rich Thinking, cryptocurrency marketing agency specializing in digital marketing solutions for businesses involved with blockchain. Helped ICOs raise almost 10 million USD in total funding. Follow him Twitter at @ramoneLIVE.
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